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Privacy Policy

Last Updated: 05/12/2025

Last Updated: 05/12/2025

Apex Construction & Concrete Coatings (“we,” “us,” or “our”) is committed to protecting the privacy and security of our website visitors, customers, and business partners (collectively, “you” or “your”). This Privacy Policy describes the types of personal information we collect, how we use it, with whom we share it, and the choices you have regarding that information. By visiting our website (“Site”) or using our services, you agree to the collection and use of your personal information as described in this Privacy Policy.

1. Scope of this Policy

This Privacy Policy applies to personal information collected through:

Our website located at [ www.the Apex website ]
Online and offline communications in connection with our marketing and advertising efforts
Other digital platforms or services we may offer (collectively, the “Services”)

This Policy does not apply to information collected by any third-party sites or services that are not owned or operated by Apex Construction & Concrete Coatings. Those entities’ privacy practices are governed by their own privacy statements, which we encourage you to review.

2. Information We Collect

We may collect various categories of personal information from or about you, including:

Contact Information: Name, email address, phone number, mailing address, or any other information you provide to us so we can communicate with you.
Account Information: Login credentials, username, passwords, or security question details when you register for an account or subscribe to our newsletter.
Usage Information: Pages or content you view, the date and time of your visit, the duration of your visit, links you click, and other Site usage data. This can include information collected automatically, such as IP addresses, browser type, and device identifiers.
Transaction Information: Billing details, credit card or other payment information, and order history if you purchase products or services from us.
Marketing and Communications Data: Your preferences for receiving marketing communications, and your responses to any of our marketing campaigns.
Other Information You Provide: Any other information you choose to directly provide to us (e.g., completing a contact form, sending us email correspondence, leaving comments on our social media pages).

3. How We Collect Your Information

We collect information directly from you, as well as automatically through technology, including:

Direct Collection: When you fill out forms on our Site, subscribe to our newsletter, contact us via email or phone, or otherwise communicate with us.
Automated Technologies: When you visit our Site, we use cookies, web beacons, log files, and similar technologies to collect usage information (e.g., IP address, device type, browser type, pages visited, time spent on each page, etc.).
Third Parties: We may also receive information about you from publicly available sources, social media platforms (when you engage with our profiles or content), or our service providers and marketing partners.

4. How We Use Your Information

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

We use your personal information for the following purposes:

Providing and Improving Services: To operate, maintain, and improve our Site, to provide customer service, and to personalize user experiences.
Transactional: To send administrative or account-related information, confirm your orders, and provide updates about products or services you purchase.
Marketing: To send promotional messages and newsletters about our products, services, offers, or upcoming events that may interest you.
Analytics and Research: To better understand user behavior, measure marketing effectiveness, and improve our offerings.
Security and Fraud Prevention: To protect our business, your account, and our website from fraud, malicious activity, or security threats.
Legal Compliance: To comply with applicable laws, regulations, and legal processes or to respond to lawful requests from public authorities.

5. Legal Basis for Processing (If Applicable)

If you are located in certain jurisdictions (e.g., the European Economic Area), we process your personal information based on one or more of the following legal bases:

Consent: Where you have given us clear consent for a specific purpose (e.g., direct marketing).
Contract: Where processing is necessary for the performance of a contract with you, such as to fulfill your order or provide a requested service.
Legal Obligation: Where we must comply with a legal obligation (e.g., tax, accounting, or regulatory requirements).
Legitimate Interests: Where processing is necessary for our legitimate interests (e.g., website security, marketing to existing customers) unless overridden by your data protection rights.

6. Cookies and Similar Technologies

Cookies are small text files placed on your computer or mobile device when you visit a website. We use cookies and similar technologies (such as web beacons or pixel tags) to:

Recognize and remember you when you return to our Site
Customize and improve user experience
Analyze Site traffic and usage trends
Support our marketing efforts

You can control cookies through your browser settings and other tools. If you disable cookies, some features of our Site may not function correctly.

7. How We Share Your Information

We may share personal information with:

Service Providers: Third-party vendors, contractors, or agents who perform services on our behalf (e.g., payment processing, website hosting, marketing, email distribution). These service providers are authorized to use your personal information only as necessary to provide services to us.
Affiliates and Partners: Where relevant, we may share information with affiliates or business partners to provide joint services or offers that we think may be of interest to you.
Legal or Compliance Reasons: If required by law or if we have a good-faith belief that disclosure is necessary to (i) comply with legal obligations, (ii) protect our rights or property, (iii) investigate fraud or other wrongdoing, or (iv) respond to a government request.
Business Transfers: If Apex Construction & Concrete Coatings is involved in a merger, acquisition, reorganization, sale of assets, or bankruptcy proceeding, your information may be transferred as part of that transaction.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes without your explicit consent, where required by law.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with our legal obligations, resolve disputes, and enforce our agreements. The retention period may vary depending on the nature of the information and the reasons why we collect it.

9. Data Security

We implement reasonable physical, technical, and administrative security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Despite our efforts, no security measures are perfect or impenetrable, and we cannot guarantee the absolute security of your information. You are also responsible for keeping your account credentials secure.

10. Children’s Privacy

Our Site and Services are not directed toward children under the age of 13 (or other age as required by local law), and we do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will promptly delete such data from our records. Please contact us if you believe we have inadvertently collected information from a minor.

11. Your Choices and Rights

Depending on where you live, you may have certain rights regarding your personal information, such as:

Access and Portability: Request a copy of the personal information we hold about you.
Correction: Request that we correct inaccuracies in your personal information.
Deletion: Request deletion of your personal information, subject to certain legal exceptions.
Restriction/Object to Processing: Ask us to limit or stop processing your personal information in certain circumstances.
Withdraw Consent: Where we rely on your consent to process data, you can withdraw that consent at any time.

To exercise these rights, please contact us at the information provided below. We may require you to verify your identity before responding to such requests.

12. California Privacy Rights (If Applicable)

If you are a California resident, you have certain additional rights under the California Consumer Privacy Act (CCPA) or other state laws:

Right to Know: The categories and specific pieces of personal information we have collected about you, the categories of sources from which your information is collected, the business or commercial purpose for collecting or selling your information, and the categories of third parties with whom we share it.
Right to Delete: The right to request deletion of personal information we have collected, subject to certain exceptions.
Right to Opt-Out of Sale: We do not sell personal information to third parties.
Non-Discrimination: We will not discriminate against you for exercising any of these rights.

California residents can make a verifiable consumer request by contacting us at the information in the “Contact Us” section below.

13. International Data Transfers

If you are accessing our Site from outside the United States, please note that your personal information may be transferred to, stored, and processed in the United States or other countries where Apex Construction & Concrete Coatings or our service providers operate. We take steps to ensure that appropriate safeguards are in place to protect your personal information, in accordance with this Privacy Policy and applicable data protection laws.

14. Third-Party Links and Services

Our Site may include links to third-party websites, plugins, or applications. We do not control these third-party services and are not responsible for their privacy practices. We encourage you to review the privacy policies of these third parties before providing them with your personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we do, we will revise the “Last Updated” date at the top of the policy. We encourage you to review this page periodically for the latest information on our privacy practices.

16. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise any of your privacy rights, please contact us at:

Apex Construction & Concrete Coatings Long Island, NY Email: info@the Apex website Phone:

We will do our best to respond to your inquiry in a timely and professional manner.

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